How We Helped AMS Drive eBook Collection Sales Through Targeted Telemarketing

The American Mathematical Society (AMS), a society dedicated to advancing research, promoting learning, and supporting careers, approached us with a challenge: promote their new eBook collections sales model to institutional members.

The campaign aimed to:

Introduce the new eBook collections model to decision-makers
Gather marketing feedback to inform future outreach and positioning
Encourage institutions to request price quotes or further product details

AMS carefully selected its target group, focusing on institutional members who had previously purchased eBooks. This ensured the campaign reached organizations with proven interest, maximizing conversion potential.

Timing was also crucial: the campaign was aligned with budget planning season and annual review cycles at these institutions ensuring conversations landed when decision-makers were most receptive.

The Solution

To achieve AMS’s goals, we designed and executed a promotional telemarketing campaign that combined personalized outreach with structured follow-up communication.

Our approach centered on direct conversations with institutional contacts via phone, supported by follow-up emails that extended the campaign’s impact and provided decision-makers with the details they needed.

Key components of the solution:

A regional team with deep market knowledge and familiarity with targeted institutions
A tailored calling script emphasizing the product’s value and institutional relevance
Follow-up messaging reinforcing interest, supplying details, and prompting next steps
Ongoing collaboration with AMS for real-time feedback and timely follow-up

The Process

We followed a clear and transparent methodology:

Preparation: Defined campaign scope with AMS, built tailored scripts, and crafted follow-up messaging.
Execution: Over one month, we made 85 calls to institutions across North America, with follow-up emails sent as needed.
More than 50% of contacts were updated or corrected, strengthening AMS’s database for future campaigns.
Monitoring: Regular reviews allowed us to adjust based on engagement patterns.
Reporting: Weekly updates and a final report provided AMS with results, insights, and flagged high-priority leads for immediate action.

The Impact

The campaign delivered measurable results and long-term benefits:

85 institutions reached, with 88% requesting further information
14% high-interest leads identified, including multiple quote requests
Key pricing and purchasing preferences uncovered
Over 50% of contact data updated, improving future outreach
Follow-up emails generated ongoing inquiries months after the campaign ended

This proved that well-executed telemarketing not only drives immediate engagement but also sustains interest long after initial outreach.

What AMS said:

“We were very pleased with the telemarketing campaign conducted to promote our new eBook collections model. From the initial planning stages to final implementation, everything was handled with a high level of professionalism and attention to detail. The campaign was well-timed and strategically executed, resulting in a strong number of quality leads, allowing our team to continue the engagement process with prospective customers. The team’s clear communication, flexibility, and understanding of our goals contributed to the campaign’s overall success. We highly recommend working with KGL Accucoms and would gladly partner with them again without hesitation.”
— Nicola Poser, Director of Marketing and Sales, AMS

How We Can Help

At KGL Accucoms, we specialize in tailored telemarketing and market research for academic publishers.

Our campaigns help publishers:

Reach key decision-makers and shorten the sales cycle
Deliver effective conversations backed by structured follow-up
Generate actionable insights to refine sales and marketing strategies
Align campaigns with budget cycles for maximum conversion impact

Whether you want to promote a new product, re-engage existing customers, or uncover market intelligence, our experienced team can help you connect, convert, and grow.