Case Study: Expanding Journal Reach with Social Media, Email and Webinars

Client: Seismological Society of America (SSA)

The Seismological Society of America (SSA), a leading publisher of seismology research, partnered with KGL Accucoms to grow the visibility of its journals and explore new ways of engaging with researchers across disciplines.

Over two years of collaboration, our work focused on creating high-impact content for social media, running monthly email campaigns, and piloting webinars to support SSA’s journal program.

The Challenge

SSA wanted to:

1. Broaden the reach of its journals across multiple disciplines.

2. Attract new audiences to the journal program through social media.

3. Experiment with new engagement formats, including webinars.

While SSA had a strong reputation in its field, the team faced resource challenges in executing these outreach initiatives consistently.

Our Approach

1. Tailored social media content: created content for multiple channels, with a strong emphasis on LinkedIn, to highlight SSA’s journals and research.

2. Audience growth: designed posts to reach beyond the core seismology community and bring in new viewers across related disciplines.

3. Lead generation: built a database of over 4,000 contacts and engaged them with targeted seismology content.

4. Webinar pilot: planned and delivered SSA’s first journal-promotion webinars, establishing a scalable format for future outreach.

Results

1. Expanded reach across disciplines: in 2024, SSA attracted new audiences beyond its traditional community. That year, SSA journals received over 31,000 citations and nearly 400,000 article downloads.

2. LinkedIn growth: consistent, high-quality content increased visibility for the SSA journal program, generating 50,487 impressions and reaching 8,395 members in 2024.

3. Webinar innovation: with our support, SSA launched its first webinars, creating a new engagement channel for authors and researchers. Webinar registrations grew by 255%.

4. Lead nurture engine: a contact database of 4,000+ recipients enabled targeted email outreach and ongoing engagement.

Client Feedback

“KGL Accucoms provided excellent content for our social media channels that broadened our reach across disciplines. This work on LinkedIn in this regard was particularly notable in bringing new viewers to the SSA journal program.”
— Becky Ham, Press Relations Officer, The Seismological Society of America

How We Can Help

The SSA experience highlights the value of combining strong content with innovative engagement formats to expand journal visibility.

With social media momentum, a proven webinar model, and targeted email campaigns in place, our author marketing services can help your journal boost citations and downloads.

Whether you want to expand your audience, launch webinars, or nurture leads through targeted email, our team can help you connect, convert, and grow.