KGL Accucoms Expands Support for American Psychiatric Association Publishing in China, Underscoring the Strategic Importance of the Chinese Market for Global Publishers
8 July 2026: KGL Accucoms, the leading provider of sales and marketing services for academic and professional publishers worldwide, is pleased to extend their partnership with American Psychiatric Association Publishing (APAP) in China, one of the world’s most significant and dynamic markets for scholarly and professional content.
As the global publishing industry continues to evolve, China remains a critical market for international publishers seeking to expand their reach, strengthen institutional partnerships, and support the advancement of research, education, and clinical practice. With its extensive network of universities, research institutes, hospitals, and healthcare professionals, China represents a major opportunity for publishers delivering high-quality scientific, medical, and educational resources.
Through its partnership with APAP, KGL Accucoms is helping ensure that mental health professionals, researchers, educators, and institutions across China have greater access to authoritative psychiatric and behavioral health content. As awareness of mental health continues to grow globally, demand for trusted, evidence-based resources has never been more important.
“China continues to be one of the most important markets for academic and professional publishers worldwide,” said Simon Boisseau, VP Publisher Market Development at KGL Accucoms. “We’re seeing strong demand from universities, research institutions, and healthcare organisations for high-quality international content. For publishers like APAP, it’s an opportunity not only to grow their reach, but also to support researchers, clinicians, and students with trusted resources. We’re delighted to be working with APAP and helping them strengthen their presence in China.”
China has established itself as a global leader in research output and academic development, with universities and medical institutions playing an increasingly influential role in international collaboration. For publishers, the market offers not only scale but also the opportunity to build long-term relationships with institutions seeking access to world-class content and resources.
APAP is internationally recognized for its portfolio of books, journals, and digital products that support clinicians, researchers, and students in the field of mental health. Through KGL Accucoms dedicated local expertise and market knowledge, APAP is well positioned to strengthen its presence and engagement throughout China.
“As demand for high-quality mental health information continues to increase, ensuring access to trusted psychiatric resources is essential,” said Neil Adams, Sales Director – Publishing at American Psychiatric Association. “Our collaboration with KGL Accucoms enables us to better serve institutions and professionals across China and support the advancement of mental healthcare and psychiatric research.”
KGL Accucoms’ extensive experience in representing publishers internationally enables organizations such as APAP to navigate local market requirements, develop strategic relationships, and maximize opportunities for growth in key territories around the world.
The continued development of China’s research, education, and healthcare sectors reinforces its position as one of the most important markets for international publishers. By connecting global content providers with local institutions and professionals, KGL Accucoms remains committed to helping publishers achieve sustainable growth and meaningful impact across the region.
About KGL Accucoms
KGL Accucoms is a global sales and marketing agency specializing in academic and professional publishing. With regional experts worldwide, KGL Accucoms bridges the gap between publishers and local markets through customized outreach and strategic partnerships. www.accucoms.com
About American Psychiatric Association Publishing
American Psychiatric Association Publishing is a leading publisher of psychiatric, mental health, and behavioral science resources. Its portfolio includes books, journals, and digital products that support clinicians, researchers, educators, and students worldwide. www.appi.org
“`