As the publishing landscape evolves, we recognize how important it is for our clients to have a robust, targeted, global marketing strategy which is aligned to their mission, business objectives, and editorial strategy.
Author marketing is a key part of any publisher marketing strategy, whether your goals are to reach new authors, keep existing authors inspired to continue publishing in your journals or to raise awareness about your journals.
One of the key challenges for any publisher is to reach new markets and to engage with a new cohort of researchers and authors. With Accucoms unrivalled international presence and specialised local knowledge we can help.
Case Studies:
Author Marketing for Geo Science World – Lithosphere OA Journal
Seismological Society of America – The Seismic Record Author Webinar
We offer the following services across the globe:
- Email Campaigns – designed to attract high quality author submissions and establish your brand
- Social Media Marketing – highly targeted, creative messaging across leading platforms (including WeChat) to generate awareness and increase engagement with content
- List building – build your database of prospective authors worldwide through targeted and qualified list research
- Translation into local language – we translate marketing communications, helping to drive high quality submissions from a global audience and increase positive associations with your brand
- Local market knowledge and insights – we understand the culture of local markets and will be able to advise on challenges and opportunities.
- Creative designs – we will create high quality design, ensuring all marketing communications are engaging and impactful,
- Author Webinars – increase global submissions and grow awareness particularly in competitive regions such as LATAM, China, India and EMEA
You will have one expert single point of contact from our central team who will liaise with our local teams across the globe. They will manage strategy and planning and will report back on campaign successes.
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ACCUCOMS acts on behalf of smaller academics publishers of high quality content. ACCUCOMS is the first point of contact for libraries all around the world. Browser our content collections by publisher or by title, country and subject area.
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