From campaigns to community, engaging researchers in China

China represents a significant opportunity for scholarly publishers, but successfully reaching and engaging researchers requires more than translating existing campaigns or issuing regular calls for papers.

CSIRO Publishing, working with KGL Accucoms, has been developing a more joined-up approach to author marketing in China, moving from individual campaigns towards an ongoing programme that combines research, targeted audiences, useful content, local channels and researcher relationships.

At the heart of the approach is a shift from marketing to researchers to building relationships and creating meaningful campaigns with the research community.

Read the full article published in Research Information here – From campaigns to community – Research Information