Ankara, Turkey – ACCUCOMS is excited to announce the launch of a dedicated training team for publishers in Turkey.
ACCUCOMS has now an established training team in Turkey dedicated to train end subscribers of scholarly publishers active in the market. ACCUCOMS’ team will organize training programs to educate institutional subscribers and end-users on information tools and research oriented solutions. Following a successful training for Elsevier, our team is now working on new projects.
Pinar Teke, Sales and Training Executive, and Baris Öguz Yilmaz, Training Specialist, will organize, manage and coordinate all training sessions.
Pinar Teke was asked to explain how ACCUCOMS’ training services work and how publishers can benefit from them.
What is the purpose of this service and why now?
PT: “The training services in Turkey are attractive for well penetrated publishers who wish to increase usage of their products and maintain their business in the country, as well as create market awareness. Also some national agreements require ongoing trainings to libraries and end-users from publishers. As for why now, this service was created in response to the increasing need of customer retention in our current economy.”
How can publishers benefit from this service?
PT: “Once a subscription is made, user training becomes extremely important. The purpose of this service is to increase awareness about publishers’ products and functionality of their databases. This results in better usage statistics and subscription retention on long term contracts. In addition to that, using ACCUCOMS’ local language skills, the publisher can offer personal attention to their end-users.
How is a training session organized and what does it consist of?
PT: “The publisher provides us a comprehensive list of their existing customers in Turkey, we contact them and, when agreed and announced, we begin organizing the training. It takes us one week to organize a training in any area of Turkey. The targeted audience is the end-users: scholars, researchers, students, and non-academic users such as doctors, nurses or corporate staff in some cases. The session starts with a general presentation of the products and main benefits for end users. Following the presentation, we coordinate a practical session to educate users on product’s features, searching modules, registration, download of articles. We also promote new products to existing customers if the publisher asks for it, keeping end-users up to date.”
What is the feedback you have received so far from both users and publishers?
PT: “Based on our previous experience, customers were happy to learn more on specific products while librarians have noted a significant increase in usage shortly after the training. Publishers that have already chosen this service consider it a valuable tool in creating market awareness and maintaining existing business.”
This dedicated training team is an exciting addition to ACCUCOMS’ services for publishers. Our aim is to assist publishers in further penetrating new markets, while keeping close contact with end-users, increasing awareness to existing and potential customers, and maximizing growth in the area.