JBDU is a yearly event for private and public universities. In addition to the exhibition, there are excellent presentation opportunities for publishers.

The Guadalajara International Book Fair is the most important publishing gathering in Ibero-America. It is also an amazing cultural festival. Created 33 years ago by the University of Guadalajara, the Fair is aimed at professionals and the general public alike, a characteristic that sets it apart from other book fairs around the globe. With business as one of its main goals, it is also a cultural festival in which literature plays a major role including a program where authors from all continents and languages participate, and a forum for the academic discussion of the major issues of our time.